WCC wins national advertising awards


For the fourth year in a row, Wayne Community College is a National Council for Marketing & Public Relations (NCMPR) Paragon Award winner.

The college earned a Silver Award in the Advertising: Print Ad-Single Category  for an ad for online courses that was placed on grocery store carts and a Bronze Award in the Advertising: Interior Signage/Display Category for a downtown Goldsboro storefront window display promoting some of the college's business programs.

Three years ago, WCC garnered a Gold Award in the video shorts category for its "LookUpWCC" promotional video. In 2018, it won Gold in the Interior Signage/Display – Single or Series Category for a multi-panel timeline and brought home Silver in the Outdoor Media: Single or Series Category for its "Day, Night, Online, Now" billboard.

Last year, the college collected a Gold Award in the Original Photography-Unmanipulated category for a Medical Laboratory Technology photo. It received two Silver Awards, one in the Specialty Publication category for the 2018 "Renaissance" magazine that featured two different covers and one in the Flyer-Single or Series category for its "Back to School Bash 2018" piece.

The Paragon Awards recognize outstanding achievement in design and communication among community and technical colleges. It is the only national competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges.

This year 261 colleges across the country submitted nearly 1,963 in 53 categories. More than 90 marketing and public relations professionals served as judges.

WCC is one of five North Carolina schools among community colleges from across the United States and Canada that had winning entries this year. Also honored in this round were Central Piedmont Community College, Durham Technical Community College, Lenoir Community College, and Wake Technical Community College.

The awards, which were to be presented at the 2020 NCMPR National Conference that was cancelled due to the coronavirus pandemic, were announced in a video presentation instead.

NCMPR is an organization for two-year college communicators that provides professional development opportunities, information on emerging marketing and PR trends, and connections to a network of more than 1,700 colleagues across the country. NCMPR is an affiliate council of the American Association of Community Colleges.


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